Financial Analysis Basics Exclusive

Why Financial Analysis Basics you might be asking?

Did you Know that it is the single biggest skill lacking in middle managers?

Are you one of them?

How would you rate yourself in financial analysis?

Let us begin with revenue management.

Take the Quiz below, it is fun, free and who knows you might turn out to be a pro!

You might not have paid attention but lack of financial analysis skills is impacting you.

Are you being passed up for promotion opportunities vs your peers?

Do you find yourself being given responsibilities that are not the most challenging?

It is important you recognize the signs and act fast.

I will lay out a set of strategies to bring yourself up to speed on financial analysis.

And nail those promotions fair and square.

You would want that right?

Let's go then.

This Blog Post will cover

Financial Analysis Basics - The Instrument Panel Metaphor

Imagine glancing at your car’s instrument panel.

Why do you do it?

Because you need to monitor key statistics of your journey quickly.

Like speed, number of miles to destination (with GPS on) etc.

Just like that you need to be on top of financial and other information for your hotel.

Let me introduce you to the first of the financial analysis basics.

Hotel Performance

Hotel performance is the first on the list of financial analysis basics.

How would you define hotel performance?

Well, there are many interpretations of the word “performance.”

Hotel Key Performance Indicators

Let us go back to the car instrument panel metaphor.

If you wanted to monitor the most important metrics for your hotel, you would refer to this phrase.

Hotel Key Performance Indicators.

Or KPIs as they are commonly called.

Here are some KPIs which are critical:

• Revenue
• Occupancy
• Average Daily Rate
• Revenue per Available Room
• Profitability
• Market Share

Let us see how they build your financial analysis basics.

Revenue

Revenue is one of the most important metrics for a hotel.

Hotel managers cannot remove their attention from revenue.

Revenue literally drives almost every kind of performance.

It is known as the Top Line.

During covid-19, no metric took a hammering more than hotel revenue.

In the hotel industry there is a saying:

No Top Line, No Bottom Line.

Revenue is contributed by a few other hotel related KPIs.

The first one is the Hotel Capacity.

Revenue cannot be generated without a source.

The source is the hotel asset.

A hotel’s capacity is commonly used as the highest salable units of its asset.

And those highest salable units are known as Rooms Available

The reference is to hotel guest rooms

So, you could say Rooms Available is one critical hotel Capacity KPI.

Total Rooms Available in a hotel are further classified into different room types.

Occupancy & Average Daily Rate

If capacity is the asset that generates revenue, then occupancy and average daily rate contribute to earning revenue.

These are represented by:

• business volume (occupancy)
• price (average daily rate)

When occupancy is multiplied by average daily rate you get room revenue.

Occupancy is one of the most critical hotel KPIs.

It literally gauges the volume of business represented by customers for the day.

Average Daily Rate (ADR) is simply the average of all room rates charged by the hotel for all room types sold in a day.

ADR also represents the level of prices that a hotel commands in its market.

Financial Analysis Basics & the RevPAR KPI

No hotel performance measurement can be complete without RevPAR.

RevPAR uses hotel capacity which we discussed earlier to measure revenue performance.

This is a powerful method of measurement.

Why so?

Because it allows you to gauge whether hotel capacity (rooms available) is being utilized efficiently.

A quick way to calculate RevPAR is:

Average Daily Rate x Occupancy %.

Now we get into revenue related KPIs (note the word "related").

Occupancy, Average Daily Rate and RevPAR are the first of the financial analysis basics you should be on top of.

Are you paying enough attention to these Key Performance Indicators?

Profitability

If revenue is considered the top line, there is an even more important KPI.

And that is profitability.

Profitability is known as the Bottom Line.

This measures what the hotel retains after deducting all expenses from revenue.

Your hotel general manager and owners are obsessed about profitability.

Are you on top of this measure?

Most importantly, profitability for a hotel is measured by a KPI.

It is called Gross Operating Profit or GOP.

This KPI deducts all operating expenses from total revenue.

Gross Operating Profit is calculated as below:

Total Operated Department Revenue

LESS

Undistributed Operating Expenses

The Gross Operating Profit is often known as Index of efficiency of the hotel operation.

A higher GOP is indicative of good revenue and expense management.

You must know this metric very well as a hotel manager.

Market Share

Last but certainly not the least is market share.

It is literally how much of the pie in the market you operate in you command.

Market Share can be calculated in different ways.

There are:

• revenue based ones,
• occupancy based ones,
• RevPAR based ones and

so on.

Do you know the market share for your hotel using any of the above methods?

Year 2023 in Review

The year 2023 was a busy year. 

I published 61 blog posts during the year.

This meant 1.2 posts per week.

Considering that I had set a goal to publish 52 posts in the year, it was a target well surpassed.

The highlight of year 2023 however was in May 2023 when I published the 100th post.

Click link below.

100th Post with May 2023 Update.

2023 also saw me releasing the Speed Tips - Learn in Minutes series of videos.

Speed Tips is about learning in minutes.

These tips are about:

• basic concepts,
• ideas,
• strategies

that can be read quickly and implemented.

Speed Tips are often supported by:

• videos,
• infographics,
• screenshots or
• images

that make it visual learning at its best.

Lessons I have Learned

2023 taught me some great lessons.

First, I realized that value comes from publishing engaging content.

I have put in place a system of optimization of old blog posts.

This means complete rethink of the original post in terms of:

• content,
• images,
• focus keywords
• meta description and more.

Second, content should be able to reach beginner as well as advanced readers.

I had written many posts based on intermediate or advanced hotel manager levels.

However, I complemented that by producing content specifically aimed at beginner hotel managers.

Beginner hotel managers are the ones who struggle with financial analysis basics.

Third, content needs to be often repurposed in different formats to reach more readers.

To this end, I have put in place a system of repurposing blog post content into videos.

Goals for 2024

My goals for 2024 are rather ambitious.

First, I am moving into turbo mode as far as my Profits Masterclass Youtube Channel is concerned.

Currently, my subscriber count is at 120.

I hope to grow it to more than 1000 in 6 months time.

Look out for more regular videos being published.

In fact, my goal is to publish videos on a weekly basis.

Second, and probably the highlight of 2024.

I will be unveiling the Financial Skills Academy Membership Program.

It is your Professional Development Partner online.

Click for a glimpse of what you can expect from the membership portal.

Want to be the first to know when Financial Skills Academy Membership throws open its doors.

In the process, get an amazing introductory discount (shhhhshsh...up to 75% OFF!)

SIGN UP below in advance.

Instead of you searching for the top performing posts for 2023, I have done the homework for you.

Click below for the highest performing blog posts.

You will notice many have the basics suffix to the links.

These are the ones which address the financial analysis basics this entire post is about.

My Top 10 Blog Posts

Click below for my best performing 10 blog posts curated and all in one place just for you:

Next Post...Market Segments - Building Blocks of Hotel Revenue Management

Next, we will continue the 7 Part Series on Hotel Revenue Management Strategies, with Part 4 on the critical market segment topic.

I will see you in the next post.