Have you heard of the powerful concept of game based learning?
Want to learn yield management for your hotel in a totally different way?
Not all hotel professionals can step into the shoes of the revenue manager.
And get to perform the functions of a revenue manager.
That is, other than revenue managers themselves!
Let me take you behind the scenes on a product that I am currently working on for Financial Skills Academy.
A game based learning product.
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It will get you to wear the hat of a hotel revenue manager.
What, you ask?
Yes, I promise that if you read on, it will be worth it.
Take a look at the infographic below for an overview of the game based learning product I am talking about.
A hotel revenue manager is the individual who executes the revenue and yield strategy for a hotel.
Would it not be great if you could become the hotel revenue manager for a day for your hotel?
And do all of those exciting stuff that hotel revenue managers do to boost their hotel revenue.
In the process, also go through all the challenges of a well directed revenue yield management strategy.
Well, now you can.
How, you ask?
Hang on, I am getting there.
This post takes you behind the scenes for a sneak peek at a unique game based learning product.
Yes, you read that right.
Game based learning product.
That I am working on as part of hotel finance training.
In this introductory post, we will cover
What is Game Based Learning?
Do you play chess?
Chess is a board game that develops strategic thinking to begin with.
it develops analytical thinking skills.
Modern day game-based learning gets players to work toward a goal or target that is set for the game.
They do this by choosing options and experiencing whatever outcomes those decisions take them to.
When players make educated and informed decisions, positive outcomes take them forward in the game.
When they make guesses or uninformed decisions, they reap the consequences as well.
And possibly meeting failures.
This urges them to continue their practice to improve results.
So, games tend to be iterative - the learning evolves over time.
Game based learning follows the same path.
Game play allows players to constantly be thinking about advancing in the game.
This allows them to be active rather than passive learners.
Click below if you would like to read up more on game based learning.
Why Game Based Learning?
Why learn through games?
To begin with, games are fun to play.
There is no stress of the cost of failure.
And they make you think without that stress.
If you fail in a game one time, you just start all over and try again.
This removal of stress is a huge gift that games bring with them.
And what of the single biggest benefit of playing a game.
It is fun and you enjoy yoursself.
This relaxation carries with it numerous wellness benefits as well.
In essence, an activity that:
- carries no stress,
- relaxes you and
- brings enjoyment
is something you will be attracted to.
What is The Hotel Revenue Yield Game?
The Hotel Revenue Yield Game has you front and center in that activity.
Remember I asked you a question earlier.
Imagine being the revenue manager for a day.
Well, in the Hotel Revenue Yield Game you can be that revenue manager for the fictitious Paradise Hotel.
You are given an environment, challenges just like a real hotel goes through.
You will take all decisions that a typical hotel revenue manager does take.
All in the game based learning activity.
What is the philosophy of the Hotel Revenue Yield Game?
Philosophy of the Hotel Revenue Yield Game
Imagine being the Hotel Revenue Manager for a day!
Imagine making decisions about:
- market segments to target,
- channels of distribution to use,
- room types to assign,
- room rates to determine,
- contracts to negotiate,
- room rate premiums on higher floors to leverage and
thereby optimize revenue yield for the fictitious Paradise Hotel!
IMAGINE ALL THAT JUST PLAYING A CARD GAME!
Here is an example of a typical Game Card that the game uses.
All the fun and excitement of a game but delivering powerful learning of key concepts.
WELCOME TO THE Financial Skills Academy’s Hotel Revenue Yield Game.
Be the Revenue Manager of a hotel for a day and make decisions to deliver the best yield for your hotel in this game!
PLAY THE CARD GAME AND MASTER HOTEL REVENUE YIELD CONCEPTS!
Play the Game, Achieve Optimum Yield
As the saying goes:
- Tell me and I forget,
- Teach me and I remember,
- Involve me and I learn!
LEARN BY DOING!
What You Will Learn in the Hotel Revenue Yield Game
The Hotel Revenue Yield Game teaches a host of revenue management concepts.
In particular, you will learn the following key marketing concepts :
- Yield Management
- Room Type Configuration
- Room Inventory Management
- Room Floor Configuration
- Market Segment Management
- Channel Management
What is the objective of the Hotel Revenue Yield Game?
Players are tested on:
- how they manage rooms inventory,
- how they allocate room types to appropriate (logical) market segments and
- how they use channels of distribution
- and much more…
toward the ultimate goal of the Highest Yield (Net RevPAR) for Paradise Hotel.
More About this Game Based Learning to Come Soon…
I will see you in the next update on this exciting product Financial Skills Academy is working on.
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